Yoann El Jaouhari has nearly 20 years’ experience working within the media, research and advertising industry, gained through a number of positions he has held in Europe, the Middle East and Asia. Yoann holds a master’s degree in Economics Engineering and Statistics awarded by 2 Universities in France and in the UK.
He joined the JCDecaux Paris HQ in 2005. He contributed to the success of JCDecaux France in paving the way for the OOH industry, delivered excellent market gains against other media, and was heading a team of over 20 people, overseeing design, audience, research and strategic planning. In 2009, he moved to Dubai where, following 2 promotions, he was appointed as Managing Director for JCDecaux Dubai & Northern Emirates. During his tenure in the Middle-East, Yoann expanded the company footprint on the digital and street furniture business, received international recognition and awards for work completed under his direction, and has become a regular lecturer to students studying Masters of Media, Communications and Marketing at the Paris Sorbonne University of Abu Dhabi.
On March 2016, Yoann was made Managing Director of JCDecaux Cityscape Hong Kong and Macau, responsible for the Group’s Tramcar, Street Furniture and Bus Body advertising businesses.