In the hypercompetitive Chinese market, consumer preferences are rapidly shifting. This as a result of many factors, and mostly driven by continuous Chinese product innovations, influencers, hypes and social-political developments. Recently, Chinese consumers turned their attention increasingly to local Chinese brands, occasionally at the expense of overseas brands.
During this lunch session, we will explore how a firm can develop an effective communication strategy to be more successful with its brand-positioning and communications in China. What are the key success factors, critical trends and experiences? Insights will be offered with practical cases from relevant recent examples. The topic will be discussed from different angles in a panel discussion, with representatives from a leading communication agency, academia and business.
The event promises to be highly relevant and interesting for companies active in the Chinese market.