Event Details



More and more consumers are researching and buying products online. According to Forbes, 82% of consumers conduct research online. Also Tech Crunch reports that 79% of people shop online. So how do you reach these consumers? With Digital Marketing!

More and more businesses are implementing Digital Marketing tactics to effectively reach and engage their target consumers online. In fact, Hong Kong online spent has surpassed offline advertising spent and is expected to rise upcoming years even more as more and more companies are shifting their budget online.

Join this exclusive Digital Marketing 101 series in collaboration with AdMaxify and Spaces and gain basis insights and best practices into digital marketing and social media landscape of today. The series are provided by experienced professionals and speakers in a particular marketing field. By attending all series, you will gain a solid foundation and basic understanding of Digital Marketing and how it can help businesses grow online.


Start-ups, SME's and large corporations who would like to learn the basics of Digital Marketing.

Anyone responsible for developing and/or implementing a Digital marketing strategy for their organization, like CMO's, Digital Marketing Managers and Executives as well as Business Owners.

This program benefits various levels of skill and experience, and will empower you to maximize the impact of your marketing through powerful digital tools.


We offer 7 series of 2.5 hours a week each Wednesday starting from 28th of August 8.30am - 11am covering various Digital Marketing topics.

A certificate of attendance will be provided when attending the first 5 series.

Overview Digital Marketing series curriculum:

  1. August 28th: Digital Marketing Introduction & Strategy
  2. September 4th: Online Advertising (Search and Social Media Advertising)
  3. September 11th: Search Engine Optimization (SEO)
  4. September 18th: Website Conversion Optimization & Newsletter
  5. September 25th: Tracking & Analytics
  6. October 9th: LinkedIn Thought Leadership
  7. October 16th: China Marketing



  • Tina Goguia (Online Advertising Expert at AdMaxify)

    Tina Goguia

    Online Advertising Expert at AdMaxify


    Tina Goguia is the founder and Managing Director of AdMaxify, a boutique Online Advertising agency based in Hong Kong specialized in Google and Facebook/ Instagram advertising to drive performance and business results online.

    Tina is a former Google and Facebook employee with over nine years of experience in Digital Marketing.

    Based out of their European headquarters in Dublin, she spent five years helping small-to-medium businesses and large corporations to leverage both platforms in terms of advertising strategy. Her previous clientele consisted of international brands across different verticals, such as Unilever, Tommy Hilfiger, and Friesland Campina.

    Tina is frequently invited as a panelist or guest speaker in marketing conferences in the region, especially on topics such as Google and Facebook Marketing and Data Analytics. She also regularly partners with Hong Kong General Chamber of Commerce to share her knowledge with the marketing community in Hong Kong.

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  • Steve Bruce (SB Consulting)

    Steve Bruce

    SB Consulting


    Steve Bruce, Managing Director, SB Consulting Steve is a Hong Kong based Linkedin Coach/Trainer & Marketing Consultant. He has 30+ years’ international advertising agency, sales and marketing consultancy experience. He helps growing companies like yours who do not have your own marketing team to tell your story in a clear, powerful way that will excite & engage your target customers. His tagline is 'marketing that makes sense' and he has helped his clients to generate millions of dollars in revenue. He also helps Senior Executives, Business Owners & Corporate Teams to present themselves powerfully on Linkedin. The SB Consulting magic is that 30+ years of international marketing experience means that he can tell your story better, in much less time and more effectively than you can working by yourself. He has also personally generated over HKD1.8m in revenue from Linkedin.

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  • Batul Resheq (Founder of Website Counseling)

    Batul Resheq

    Founder of Website Counseling


    Batul Resheq is the founder of Website Counseling. With almost ten years of experience in digital marketing, she has launched and optimized so many websites that she can’t put a number on it.
    For three years she has been working as a self-employed consultant before she decided to launch a company to bring her great network of experts on board.
    She likes to wear several hats. As a strategist, she explains to her customers how they optimize their websites ikest needs of their customers. As a project manager, she likes to put together the perfect team and guide it through the project.

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  • Jacqueline Chan (Marketing Manager at Alarice & Chozan)

    Jacqueline Chan

    Marketing Manager at Alarice & Chozan


    Jacqueline is a Marketing Manager at Alarice & Chozan, where she leads social media marketing management projects and training projects. As a marketing manager at Alarice, Jacqueline has hands-on experience in account management and has worked with various clients, including Disney and Moscow Metropol Hotel.

    Jacqueline help firms from West to do WeChat marketing, Weibo marketing, and promotion on other popular platforms such as Douyin and RED, and also deliver in-depth digital marketing strategy projects.

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  • Tina Leung (Creative Director of Blackmoon)

    Tina Leung

    Creative Director of Blackmoon


    Tina is the Creative Director of Blackmoon, a branding agency specialised in visual identity, graphic, web and packaging design for established and start-up businesses in Hong Kong.

    With over 5 years of branding and digital marketing in Los Angeles for international fashion labels, she is experienced in creating creative visual stories for brands to be noticed and remembered.

    Great branding inspires curiosity, builds connection and breeds customer loyalty. From accessing values to developing a full-package identity, she has guided local SMEs and large cooperation grow and transform visually and strategically

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  • Lars Maehler (Enterprise Digital Strategist at First Page)

    Lars Maehler

    Enterprise Digital Strategist at First Page


    Lars Maehler is a former alumni of the Hong Kong University of Science and technology where he graduated in 2011 with a Global Business & Management degree. Since then, he’s been proactive in starting businesses which ranged from cryptocurrencies to textile & apparel, a digital marketing agency, sourcing, real estate and hydroponics. He found his love for digital across all of these businesses as a powerful marketing channel to incentivise both brand awareness and be fundamental in helping drive sales/conversions. He now uses this digital skill set working as the Enterprise Digital Strategist at First Page, a global data-driven digital agency, in their Hong Kong office, where he helps MNC’s and SME’s with brand activation & lead generation strategies. Working closely with the likes of Google, Hubspot and additional partners, he regularly hosts events sharing his insights on SEO, as well as paid media insights to help add clarity to a subject that is often clouded in misinformation.

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Spaces - Hong Kong

Sun House,
Des Voeux Road Central 181

Sheung Wan, Hong Kong Island, Hong Kong SAR (China)

If you have any questions please contact Helen Yong

Contact Organizer

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