Event Details
The 7th session in the Digital Marketing 101 series:
WeChat โ A 360ยฐ Understanding of China's Most Powerful Social Media Platform
- Overview of the China market & Chinese consumer
- Overview of WeChat-Social Networking, Official Account, Mini Program & Payments
- Driving Followers to Your WeChat
- Enlarge Followers: WeChat Advertising Options
- Cases and Best Practices
Weibo โ Winning on Weibo
- Overview of Weibo for marketing
- Account registration & verification & Customization
- Developing a solid content strategy: the 4-1-1 rule
- Followers acquisition and development
- Weibo's newest features and future of the platform
Speaker: Jacqueline Chan (Alarice & Chozan)