Event Details

The 5th session in the Digital Marketing 101 series:


One of the most important part of Digital Marketing is tracking and measurement of your online performance. How would you otherwise know what is working and what is not?


By measuring the right actions on your website and your online campaign outcome, you will be able to track your Return On Investment and make data based decisions.


In this session, we will be covering:

• What data can be captured online

• Basics of Google Analytics

• Facebook Pixel tracking

• Basics Google and Facebook Analytics

• Identifying



Speaker: Tina Goguia (AdMaxify)


* Participants who have attended all first five workshops will be awarded a "Certificate in Get Up To Speed With Digital Marketing Series" co-issued by Dutch Chamber and AdMAxify.

Speakers

  • Tina Goguia (Online Advertising Expert at AdMaxify)

    Tina Goguia

    Online Advertising Expert at AdMaxify

    https://www.admaxify.com

    Tina Goguia is the founder and Managing Director of AdMaxify, a boutique Online Advertising agency based in Hong Kong specialized in Google and Facebook/ Instagram advertising to drive performance and business results online.

    Tina is a former Google and Facebook employee with over nine years of experience in Digital Marketing.

    Based out of their European headquarters in Dublin, she spent five years helping small-to-medium businesses and large corporations to leverage both platforms in terms of advertising strategy. Her previous clientele consisted of international brands across different verticals, such as Unilever, Tommy Hilfiger, and Friesland Campina.

    Tina is frequently invited as a panelist or guest speaker in marketing conferences in the region, especially on topics such as Google and Facebook Marketing and Data Analytics. She also regularly partners with Hong Kong General Chamber of Commerce to share her knowledge with the marketing community in Hong Kong.

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Tickets

DutchCham member ticket

Cancellation request must be made at least 7 days before the event, otherwise no refund will be done. Note: the refund will be subjected to a 10% administration fee.

Member Price HKD 950
Spaces member ticket

- Only available for members of Spaces
- Cancellation request must be made at least 7 days before the event, otherwise no refund will be done. Note: the refund will be subjected to a 10% administration fee.

Standard Price HKD 950
Non-member ticket

Cancellation request must be made at least 7 days before the event, otherwise no refund will be done. Note: the refund will be subjected to a 10% administration fee.

Standard Price HKD 1,150

Venue

Spaces - Hong Kong

Sun House,
Des Voeux Road Central 181
Sheung Wan, Hong Kong Island, Hong Kong SAR (China)

If you have any questions please contact Rogier Van Veldhuizen

Contact Organizer

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