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Why is the European Union producing a new trade strategy? How will the trade policy contribute to improved EU-China relations? In what way(s) is this an open, sustainable and assertive trade strategy? What would this mean for companies seeking to enter the Chinese and Hong Kong market?

The EU has recently announced the implementation of a new trade strategy aiming to address the challenges we currently face: the economic recovery, climate change and environmental degradation, growing international tensions, greater recourse to unilateralism, and its consequences for multilateral institutions. The new trade policy intends to increase economic relations with Africa, Latin American and Asia-Pacific, acknowledging that 85% of global growth over the next decade, will occur outside of Europe.

In this evening session, we will begin with the Head of Trade of the European Union Office to Hong Kong and Macao, Walter Van Hattum, setting the scene and outlining the basics of the new EU trade policy. The presentation will be followed by a Q&A session joined by Ben Wootliff, Partner at Control Risks, who will ground the discussion in Asia, focusing on potential political engagements relevant to businesses.

The Q&A will be moderated by Frederik Gollob, Chairman of EuroCham Hong Kong.

The members-only discussion will be followed by an in-person networking session with complimentary wine.


Frederik Gollob

Chairman of EuroCham HK, Vice-President at Zhongsheng Group

Ben Woodliff

Partner at Control Risk Asia

Walter van Hattum

Head of Trade at the European Union Office to Hong Kong and Macao

More about our speakers


Hollywood Centre
8/F, Hollywood Centre, 233 Hollywood Road, Sheung Wan, Hong Kong

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